NCPEA - National Committee for the Prevention of Elder Abuse
Elder Care

Outreach

What is outreach?

Outreach refers to the process by which the public or professionals are made aware of a problem, informed of available services, and instructed in what they can do to help. In the field of elder abuse prevention, outreach has accomplished the following:

Outreach may be general in scope, reaching a broad audience, or it may target specific groups. Groups that are typically targeted by elder abuse prevention programs are:

The outreach message

Outreach campaigns and activities can convey a variety of messages to achieve specific goals. "Elderly Pennsylvanians Deserve Honor and Respect, Not Abuse," for example, was the keystone of a campaign carried out by the Pennsylvania Department of Aging Services, after focus groups revealed that seniors didn't like being portrayed as passive victims. AARP chose the message "Telemarketing is a crime," after a survey revealed that although seniors felt that telemarketing was wrong, many didn't view it as criminal.

Reaching special populations

Special efforts may be needed to reach individuals who are isolated as a result of illness or disability, geography, low literacy, language, or cultural factors. A variety of innovative approaches have been developed to overcome specific obstacles.